We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.
We're honored to receive the 2023 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.
A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption, and well-being of over 230,000 animals across the country.
Subaru and our retailers are committed to protecting and preserving the Earth, not just by our words, but also by our actions.
Since 2018, as part of the Subaru Loves the Earth initiative, Subaru and retailers across the country have partnered with TerraCycle® and have collected over 7 million pieces of hard-to-recycle trash from their communities. Items such as snack bag wrappers, coffee cups, or used cabin air filters from service areas have been diverted from landfills and given a second life by TerraCycle when it is converted into durable furniture and other usable items.
It's our goal to make the pursuit of knowledge available to as many minds as possible.
Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 369,000 award-winning science books. In addition, through our partnerships with Staples and Adoptaclassroom.org we supported teachers and students with donations of $400,000 in gift cards and school supplies.
In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.
In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks.
We should all have a chance to lead a healthy life. We're aiming to give as many people that chance as we can.
Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide.
At Capitol Subaru, our Love Promise to the San Jose area can be seen in our proud support and sponsorship of many of our great local organizations. We're grateful not only to be a part of the San Jose community, but to serve it as well.
Subaru and Capitol Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here.
An ordinary Thursday afternoon ended up being unlike any others. When our reps at Make-A-Wish Greater Bay Area let us know that it was time to plan our next Subaru Share the Love wish reveal, we eagerly awaited the details. We learned that we would have the honor of revealing to 10-year-old Richie that his wish was coming true! He and his family would be heading to Disney World in a few short weeks. We adore Richie’s family and couldn’t wait! Last year we got to reveal a wish to Richie’s brother, Isaiah, who also shares the same neuromuscular disorder. Richie loves Star Wars and wanted nothing more than to make a lightsaber at Disney World. We, at Capitol Subaru, knew we needed to bring out all the stops with this wish reveal. We reached out to the Golden Gate Garrison and Rebel Endor Base, two amazing local costuming groups that were so happy to join in on the surprise. More than a dozen volunteers helped transform the service drive at Capitol Subaru into a wish come true for Richie. Picture this, seemingly average adults lugging giant totes filled with costumes into a dealership conference room, reappearing shortly after, transformed into Star Wars characters. The team at Capitol Subaru was as excited as Richie was to see everyone. The movies iconic songs playing in the background. Phones out capturing the moment that Richie and his family would not soon forget. Richie’s favorite movie brought to life right before his eyes. Richie had an experience of a lifetime. He kept looking up at all of them in complete awe. The characters were beyond kind to Richie and his family. Shaking hands, taking photos, lightsaber battles, and more. The smile on Richie’s face could not have been bigger. He kept telling his parents, ‘Look, a Stormtrooper!’ This is what Subaru Share the Love is all about. Sharing the Love. Bringing the community together to share some joy. The force was strong with this one.
In honor of Subaru Loves Pets month, Capitol Subaru teamed up with the Silicon Valley Pet Project to host a Puppy Pawty at our store featuring several adorable pups available for adoption. Silicon Valley Pet Project is a nonprofit organization committed to saving local at-risk shelter pets and is a perfect partner for us at Capitol Subaru. SVPP is dedicated to animal rescue by involving the community in new ways to help save the lives of homeless cats and dogs. The Subaru Loves Pets and Make A Dog’s Day Adoption Event is always one of the most anticipated for our team. The energy in the showroom was electric as everyone awaited the arrival of the pups. Samson, Sunny, and German Shepherd tripod Coco were in attendance, along with Pepper and her 4 puppies. The SVPP volunteers were on hand to answer questions about volunteering, fostering, and adopting a furry friend in need. The dogs knew it was their time to shine as they strutted their stuff as they entered the showroom! They zoomed from person to person and the dealership soon filled with the blur of wagging tails. Customers were in for a treat as they came in to purchase a car or pick up their vehicle from service. The puppies, named Cinnamon, Ginger, Licorice, and Mint even got to hang out in the back of a Subaru Solterra and pose for some photos with their new Chewbaru toys! We are so proud to partner with a great rescue like SVPP and look forward to helping them with their mission and finding some deserving pups their forever homes.
In honor of National Truck Driver Appreciation Week, the team at Capitol Subaru took the opportunity to show some love to all the delivery drivers! Truck drivers are a critical part of our business and we are grateful for their hard work day in and day out! Fabian, our Parts Manager had the fun role of surprising more than 20 delivery drivers with gift cards and thanking them for all they do. It was so rewarding to be able to be the one to ‘deliver!’ They deserve the recognition and we were more than happy to support #NTDAW23 and #ThankATrucker.
Our team at Capitol Subaru had the honor of once again, partnering with AdoptAClassroom.org and Subaru of America to donate school supplies to our neighbors at Terrell Elementary! Best of luck on an amazing school year!
In partnership with the 2022 Subaru Share the Love® event, Capitol Subaru raised $56,460 for Make-A-Wish® Greater Bay Area to help grant wishes for children with critical illnesses. On June 1st, 2023, Jon Godinez, Fernando Roque and the Capitol Subaru staff presented Make-A-Wish Greater Bay Area with the check. Make-A-Wish Greater Bay Area is so grateful to Capitol Subaru and their customers for helping us fulfill our mission of granting the wish of every eligible child. Wishes bring hope and joy to wish kids and their families.
The team at Capitol Subaru was thrilled when when we learned that we were chosen as one of only twelve Subaru retailers across the country to participate in their Week of Wishes Campaign with Make-A-Wish®. Since 2018, Capitol Subaru has fostered such an amazing partnership with our friends at Make-A-Wish Greater Bay Area. Through the Subaru Share the Love® Event, we have raised enough funds for 32 wishes, totaling over $320,000. We learned that we would be revealing to Wish Kid, Moises, that he will be going to Hawaii in October. After battling end-stage kidney disease, and recovering from a kidney transplant, this trip was well deserved. Our team was determined to transform the service drive into a tropical paradise to welcome Moises to his wish reveal luau. With Hawaiian music playing and the Legacy of the Pacific Hulu dancers in attendance, Moises unsuspectedly walked up to Subaru with his sister and niece, thinking they were just running errands. As Moises’ wish coordinator approached, it all started to make sense to Moises. He jumped for joy when he saw the signs saying that he was going to Hawaii. Moises was so sweet and beyond appreciative for not only the trip, but for the entire day. The smile never left his face and the Subaru team fought back happy tears as Moises radiated pure joy. He joined the Subaru team in a hula dance and enjoyed shaved ice from Kona Ice. The entire community came together to celebrate Moises. His story was featured all over the local news outlets that evening. The day went better than we could have ever hoped for and we are so happy for Moises. Aloha!
On July 18th, 2023, Capitol Subaru surprised Moises, a 20-year-old with end stage kidney disease, with a Hawaiian themed celebration and the news that his wish to go to Hawaii was being granted. Capitol Subaru and DGDG turned the retail store into a Hawaiian paradise. Moises and family watched hula dancers from the Legacies of Pacific perform and enjoyed refreshments from a Kona Ice Truck. Moises even joined Subaru employees and Make-A-Wish Greater Bay Area team members on the dance floor to learn a hula dance. He also received a gift bag with goodies to take on his Hawaiian adventure. Thank you, Capitol Subaru for helping to make wishes like Moises' come true and for making his wish experience even more special.
On a warm summer day in July, the team at Capitol Subaru was focused on one thing: warm blankets. With arms full of big Subaru blue boxes, the team eagerly met the amazing staff at Santa Clara Valley Medical Center to deliver a Subaru Loves to Care® blanket donation in partnership with the Leukemia & Lymphoma Society®. The wonderful oncology nurses graciously accepted the gift and expressed just how much a warm blanket during treatment means to the patients. That a small token of comfort during a difficult journey can help them feel less alone and more supported. Capitol Subaru is grateful for the opportunity to give back and is committed to being an active member of the community.
Capitol Subaru teamed up with LifeMoves for the Subaru Loves to Help® campaign in February of 2023. LifeMoves operates 26 shelters in the Bay Area, helping those from all walks of life get the resources needed to get back on their feet and in stable housing. After talking to the team at LifeMoves, we realized that a trip to the shelter was in order to fully understand what some of our neighbors in need truly experience day in and day out. With 1,000 pairs of socks and a car loaded to the brim with a warm Chipotle meal, the team at Capitol Subaru was in store for a night we wouldn’t soon forget. The 85 residents and the staff at Julian Street Inn welcomed the team of 10 from Capitol Subaru with open arms. In a building rich with architectural design and history, the residents bravely shared their personal stories of trials and triumph. The room was filled with genuine joy and laughter as the residents ate a meal together served by our team followed by an ice cream bar that you could only dream of. Before the night was done, the residents presented us with handwritten thank you notes. Genuine gratitude for spending time with them. For listening. For really seeing them. “We LOVED having Capitol Subaru at LifeMoves Julian Street Inn! The energy your team brought made a big difference in the lives of the clients & shelter staff,” said Stefanie Bruggeman, Director Corporate Partnerships, LifeMoves. “We work with folks when they are at their lowest, and this type of positive support brings a tremendous lift for everyone.” While the residents left with warm food in their bellies and warm socks on their feet, the team at Capitol Subaru left with things perfectly put into perspective and remembering just how much joy comes from helping.
Capitol Subaru celebrated the Subaru Share the Love Event funding, Make-A-Wish recipient, Isaiah, at his Disney-themed send-off celebration before his wish trip to Disney World.
Capitol Subaru had the opportunity to partner with AdoptAClassroom.org and Subaru of America, Inc. and donate school supplies to our neighbors at Terrell Elementary as part of Subaru Loves Learning.
In partnership with the Subaru Loves to Care and Subaru Loves to Help initiatives, Capitol Subaru proudly donated blankets and socks to the patients at O'Connor Hospital in San Jose. Capitol Subaru is committed to being an active member of the community and providing small comforts to our neighbors in need.
As part of the 2021 Share The Love Campaign, Capitol Subaru raised $42,500 for Make-A-Wish Greater Bay Area to help grant wishes for children with critical illnesses. On June 14th, Jon Godinez, his staff and members of the Del Grande Dealer Group senior team presented Make-A-Wish Greater Bay Area with the check. Make-A-Wish Greater Bay Area is grateful to Capitol Subaru and their customers for helping to make wishes come true! A wish increases hope in a child, which can improve their physical and mental health. Thank you for helping to create life changing experiences.
In partnership with the 2021 Subaru Share the Love event, Capitol Subaru raised $42,500 for Make-A-Wish Greater Bay Area, bringing hope to wish kids. Capitol Subaru has participated in several wish reveals and celebrations for kids with critical illnesses as well as raised over $220,000 for Make-A-Wish Greater Bay Area through the Subaru Share the Love Campaign.
We have loved partnering with Subaru for the month of October, Underdog Animal Rescue is a foster based rescue with fosters living all over the Bay Area. We take in dogs from shelters as well as public surrenders when an owner can no longer care for their dog. Many of our dogs come from the rural Central Valley where there are not many rescue resources available. We consider every dog we save an "Underdog", many with very sad stories of being dumped by the people they loved. One dog in particular that was adopted in October was DaVinci. DaVinci was a 4.5 month old puppy found in an orchard abandoned with 6 other dogs that we believe were family members. He and his sister had a severe case of demodex and sat in the shelter for almost 2 months with no adoption or rescue interest. We found an amazing foster to take both dogs in and brought them to the Bay Area at the end of August. We knew we could get them healed and ready for adoption. But, we did not expect for it to take so long for DaVinci to be adopted! In mid October he was still in his foster home with almost no interest. Until his perfect Mom applied and adopted him on October 31st making him the perfect candidate for our love story! We are so happy for DaVinci and the second chance he has at a fabulous life! We are so thankful for the support of Capitol Subaru and their Subaru Loves Pets initiative.
As part of the 2020 Share the Love Campaign, Capitol Subaru raised $53,336 for Make-A-Wish Greater Bay Area to help grant wishes for children with critical illnesses. On August 19th, Jon Godinez and his staff presented Make-A-Wish Greater Bay Area with the check. Make-A-Wish Greater Bay Area is so grateful to Capitol Subaru and their customers for helping to make wishes come true. Your generosity will transform lives. When a wish is granted, a child replaces fear with confidence, sadness with joy and anxiety with hope.
The Del Grande Dealer Group (DGDG) Capitol Subaru in partnership with the Silicon Valley Monterey Bay Area chapter of The Leukemia & Lymphoma Society delivered dozens of blankets and arts and crafts kits to comfort current cancer patients at O’Connor Hospital on July 15th. DGDG Capitol Subaru loves to give back to the community and help those in need. Spreading love, hope, and warmth to patients and their families through its Subaru Loves to Care program is a key highlight in making a difference to the community. Thank you to Subaru, and to the care team and leadership at O’Connor Hospital for all the care they give to their patients and for joining us on the forefront to beat cancer!
As a part of the 2018 Share the Love Campaign, Capitol Subaru raised $70,387 for Make-A-Wish Greater Bay Area to help grant wishes for children with critical illnesses. One of the wish kids who benefited from their generosity is Riley, 10, whose wish is to go on an RV road trip with her family. On Thursday, June 27th, Jon Godinez and his staff surprised Riley by letting her know that her wish was coming true. Capitol Subaru and the Del Grande Dealer Group provided Riley with a gift bag filled with road trip books and game as well as balloons and cupcakes. Make-A-Wish Greater Bay Area is grateful to Capitol Subaru and their customers for helping make wishes like Riley’s come true. Through their partnership with Make-A-Wish, Capitol Subaru is helping to ensure that every eligible child receives a wish so he or she can replace fear with confidence, sadness with joy, and anxiety with hope.
The team at Capitol Subaru delivered over 100 blankets to cancer patients at O'Connor Hospital. They joined our LLS staff alongside with the oncology doctors and nurses to hand out blankets to patients who are going through treatment at the infusion center. It was a great day improving the quality of life for patients and their families! Thank you so much, Subaru, for joining our quest in this fight against blood cancers.
Capitol Subaru loves the earth! While participating in the e-waste recycling event we were able to collect computers, monitors and other recycling items so they could be put to good use.We love giving back to our community!
Safe Driving Video Contest/Scholarship In October, Capitol Subaru hosted a press conference to introduce the Safe Driving Video Contest/Scholarship program to the Silicon Valley. The concept was simple; high school students were given the opportunity to work with their friends to create a video centered around Safe Driving for teens - topics included being a safe passenger, texting and driving, and drunk driving. Capitol Subaru and the Del Grande Dealer Group committed to sponsoring this contest, gave a cash donation, and hosted the Awards ceremony. Along with the District Attorney's office, San Jose Police Department, and City Council. In January, the videos were submitted and judging commenced. The winners were announced in front of a packed house (hosted by Capitol Subaru). Members of the media and public service organizations watched as the videos were highlighted and scholarship money was awarded to the top three videos.
Second Harvest Food Bank During the month of November, Capitol Subaru (A proud member of the Del Grande Dealer Group) rallied their troops to collect food for Second Harvest Food Bank. Bins were placed in the Subaru showroom, and salespeople, finance managers, service advisors, and all Subaru staff members spread the word. When customers were called to pick up their vehicles, they were asked to bring in a can to donate. Staff posted flyers on their Facebook pages about what Capitol Subaru and Del Grande Dealer Group were trying to do. And in the end, on the day before Thanksgiving, Capitol Subaru donated three barrels of food to Second Harvest Food Bank.